Annotated+Bibliography

**Article Source:** Streaming Media Magazine February/March Issue [|Streamingmedia.com] **Article Author(s):** Tony Klejna **Reviewed by:** Sandy Wong
 * Article Title:** The State of Online Video Advertising 2011

**Abstract:** Klejna speaks to a number of online advertising executives to assess the state of online video advertising in 2011. As the online video advertising market grows, advertisers will continue to pour money into this medium to target consumers by demographic. Online video advertising is expected to continue to grow as money from television ad budgets move online. Jason Krebs of Tremor Media gives us an introduction to online video advertising; businesses are focused on personalizing advertising content relevant to viewers via ad networks. The different types of online video advertising are described. Linear and non-linear advertising help target and measure viewings and increase engagement for better returns on investments by reaching the same number of viewers as television but making the ads more effective by personalizing the ad content to the viewers. The nature of the advertising networks and how they produce the content to distribute across different publishers is described. Ease of use is the most important current and future trend for online advertising. Publishers have to be able to easily integrate ads into their content. Klejna speaks with the CEO of LongTail Video and Briainient to understand how video ad networks bring together publishers and advertisers and allow publishers to add relevant ads to their sites.

**Tags:** (categorize) Advertising industry, Online Video Advertising, Video streaming, personalization.

**Article Title:** Online Video E-Portfolios are Coming into Their Own **Article Source:** Streaming Media magazine April/May 2011 issue [|StreamingMedia.com] **Article Author(s):** Paul Riismandel **Reviewed by:** Sandy Wong

** Abstract: ** Online e-portfolios and personal branding online is becoming the norm for schools and employers. Admissions departments and employers are increasingly requiring online submissions rather than traditional paper bound portfolios. Applicants now have to make portfolio items web accessible because many institutions do not accept large files. Interactive media is becoming an important component in school curricula and schools have been responding by requiring students to create e-portfolios to document and demonstrate their abilities. The history of where e-portfolios gained traction is described. Students now need to learn how to control public perception of their identities by generating different portfolios for different audiences. Schools need to adapt their systems to accommodate e-portfolios and integrated videos.

**Tags:** Personal Branding, e-portfolios, online advertising, online identity, online presence.