Online+Ad+Design


 * 728x90 leaderboard banner **:


 * 336x280 large rectangle box**:


 * 600x160 wide skyscraper :**

** Concept: ** My online advertisements for the fictional Kawaii Japan Tours company is a unified set of ads advertising the concept of promoting the sale of Japanese vacation packages. The variation in these ads is in the specific city being advertised and its major tourist attraction or landmark.

** Objective: ** The objective is to create brand awareness for the long term, and to promote Japanese vacation packages for a short term goal. We want to create a series of ads that markets Japanese tours with Kawaii Japan Tours to a younger demographic of English speaking Japanophiles or overseas otakus without alienating an older market.

** Creation ** : The images used were created in Illustrator from photographs. The reasoning behind using vector drawings was to create a cohesive set of ads that are similar in style, using limited palettes, and similar figures and design elements in each which increases the recognizability of the company as a brand, and the ads as from the same campaign. The effort in creating these ads is reflective of the company's dedication to marketing themselves as a viable company that offers quality services. Hopefully this achieves the goal of convincing the consumer to consider this to be a real company and not a scam business. The same sans serif font is used in all the text for the ads to create a unified look, and to create a sense of awareness of contemporary design sensibilities. For the 728x90 leader board banner and the 600x160 wide skyscraper ad I used the standard sizes as windows to view larger images through it with moving gifs created in photoshop. I animated the 336x280 large rectangle ad by deepening the colors in each frame to make the changes comparable to the movements in the other two ads.

** Usages ** : Illustrator vector images can easily be resized for billboards, or other large scale reproductions without loss of quality. These same images can be easily reproduced for offline advertising using traditional media for a cohesive marketing campaign.

** Tracking Results ** : Each ad should have embedded links to track the viewers movements in an affiliate marketing based model on a pay per click basis. When the ads are clicked they will lead the viewer to a splash page and embedded information from each link will allow us to see from which publisher the viewer accessed the company website, and which ads were most effective based on its placement within the publishers site and which ad’s content proved most appealing, or which city viewers took most interest in. The ad designs will provide a way to quantifiably measure which ads are most engaging and to which demographic based on interests from the referring website.

** Future Developments: ** These ads are only the first steps to creating a full advertising campaign online and using traditional media. They are based off traditional advertising’s communication model of broadcast communication with little opportunity for feedback, aside from the quantitative results from click statistics. Although these ads are more aligned with web 1.0’s model of communication the illustrative elements in these ads provide the basis for building the brand’s image. As the company’s brand image is further constructed later on with social media incorporation these visual elements will hopefully guide the public perception towards what Kawaii Japan Tours hopes to achieve.