Personal+Reflection

**What stood out for you** What stood out for me in this course was how applicable and relevant the course content is to current state of online advertising and marketing. The numerous guest lecturers from across the industry put into perspective how the course content and assignments could be applied in a working context, and provided insights on how online advertising and marketing works and where it’s going. **What did you learn?** I learned how to effectively research, plan, execute, and evaluate a marketing strategy, and the types of tactics to effectively achieve set objectives. I learned about the infrastructure of the online advertising and marketing industry and how ads monetize user engagement via their payment models. The case studies were particularly useful in bringing together the disparate terms and methods of online advertising into a concrete example in context. I also learned how to diplomatically delegate tasks and how to be tactful in critiquing work that requires re-working. **What did you learn about how you work with others?** I learned that my learning style is almost entirely visual and I need to visual how things work via diagrams, flow charts, mental models, etc. to gain full understanding of concepts. I also feel that I prefer to be in control of group projects and fully understand the direction of group undertakings to better fulfil my role within the project. I also learned that it is much easier to be engaged in listening to lectures when the speaker is **What challenged you?** What challenged me the most was figuring out which aspects of my identity I wanted to project online and how to communicate that through the aesthetical presentation of my site. **Inspired you?** I found the guest lecturers to be especially inspiring because of their experiences working in the field, and hearing the stories about their work.
 * Personal Reflection**